Collection ‘Ekahi was designed with elements that tied into Maui Jim’s identity. These signatures included the Wavy Pattern—evocative of the ebb and flow of the ocean or the peaks and valleys of the island—the Hawaiian Native Pattern, inspired by intricate geometric motifs on traditional Hawaiian textiles, and the Slash, which drew inspiration from the dynamic nature of the Maui Jim script logo. To honor Maui Jim’s roots, each style of Collection ‘Ekahi had a Hawaiian name.
This collection comprised three main segments: MauiPure, MauiBrilliant, and SuperThin Glass—each named after a proprietary lens material. Their specific properties made the brand’s styles perfect for open-air sports and outdoor lifestyles, catering to different tastes and targets, from expert athletes to experience seekers and young, trendy Gen Z.
