brand highlight
2024, Edition #2
24 Jun. 2024

The Gucci Eyewear Spring Summer 2024 collection merged inspiration from the archives with fresh, modern accents, creating a diverse and eclectic vision.

The lineup offers a range of optical and sunglass frames crafted from acetate and metal. Perfectly embodying the House’s sophisticated style, the new collection effortlessly blended classic and contemporary design elements.

Lightweight structures, bold volumes, and distinctive silhouettes crafted from thick acetate incorporated timeless Gucci symbols like the Interlocking G, the Double G, signature rivets, and the Gucci lettering logo.

Handcrafted styles are enriched with 2D diamanté plaques, reminiscent of the iconic Art Deco architecture of New York. The GG motif could be found on multifunctional clip-on designs and ‘80s-inspired frames with faceted finishes. The Interlocking G logo received a fresh twist with a floating effect, while distinctive fork temples defined new iterations with flat front constructions.

For those seeking a sleek look, the mask sunglasses boasted wraparound contours and inverted temples. In contrast, the collection also offered bejeweled styles encrusted with dazzling rhinestones, crystal stars, and chains, adding a touch of glamour.

An additional selection of pieces reimagined the season’s diverse codes, offering rimless silhouettes inspired by ski goggles, full acetate shapes evoking 3D movie glasses, narrow frames with colored lenses, and enveloping profiles with an edgy twist.

Finally, a limited-edition numbered selection brought a contemporary and colorful approach to classic styles with ReAce, a 100% recycled material derived from pre-consumer acetate scraps. Each set of frames featured an irreplicable pattern, created through a unique mix of shavings. ReAce was skillfully molded into a curated selection of geometric frames and narrow constructions characterized by vivid, one-of-a-kind chromatic palettes and the Gucci logo on the temples. Each pair was also inscribed with the style’s progressive number on the inside.