the job
Responsible for the management of the assigned brand portfolio, adapting brand strategy for the target market and maintaining brand integrity across all communications. Continuously monitoring marketing trends and competitive products while ensuring that the sales staff are well trained.
Job Description
- Managing the overall responsibility of designated brands
- Focusing on marketing (ATL/BTL) activations of the portfolio, to drive sales
- Achieving sales target across brands & defined geographical coverage
- Setting the annual brand budgets and developing the business & marketing plans
- Tracking sales and developing contingency plans to cover up any shortfalls from the budget
- Ordering merchandise based on sales forecasted annual/monthly basis
- Managing stock and ensuring an appropriate stock to sales ratio and ideal stock location wise. Managing stock ageing
- Overseeing inter-shop/location stock transfers
- Handling pricing and merchandising of stocks of designated brands
- Rolling out brand wise promotions
- Participating in the working of retail staff incentives schemes based on brand sales
- Liaising with brand Principals for product updates, new collections, merchandising tools and ordering
- Monitoring market intelligence and suggesting appropriate sales strategies
- Constantly surveying international and domestic markets for new and competing products
- Participating in marketing activities involving events, campaigns and PR for each brand
- Ensuring the retail sales staff are well trained on the brand knowledge
- Visiting stores to ensure brand visibility /standards across retail formats. Managing the mono-brand POS for the brands
profile
- Bachelor’s or Master’s Degree in business/ brand /marketing management or related streams
- 6-8 years of experience in brand management/buying roles, dealing with fashion brands/watches. Previous experience of handling large brand portfolios and operations across GCC would be an advantage
- GCC experience is required
- Excellent communication skills (verbal & written) and presentation skills
- Effective leadership skills, with a strong focus on operations and business processes
- Result oriented and a go-getter, energized by an entrepreneurial spirit
- Enthusiastic, agile and well aware of trends
- Strong interpersonal and networking skills
- Well versed with MS Office, digital, social media, online marketing and related technology
- Strong analytical ability to analyze data, consumer behavior and develop insights
- Must have a valid UAE driving license
