Assistant Manager - Digital Marketing

The job

The role entails enhancing and maintaining our current Rivoli website (www.rivoligroup.com) and associated landing pages/sites, along with managing our social media platforms. Responsibilities also include constantly evaluating & updating the UX and monitoring SEO, web traffic and metrics to identify & implement best practices.

Additionally, the role involves overseeing the entire CRM, including Email & SMS content creation, implementation, and building & managing new CRM journeys for a customized/personalized customer experience.

Job Description

• Developing Email & SMS content and strategy aligned with short, medium-term, and long-term objectives
• Utilizing CMS to analyze business reports and user engagement metrics
• Managing customer data and optimizing the digital experience of our users via CMS
• Managing the Social media accounts posting & community management for all group handles
• Monitoring, addressing and closing customer complaints
• Developing monthly and annual editorial calendar ensuring alignment with communication and brand teams
• Optimizing content according to SEO requirements, working with the digital marketing/SEO specialist
• Collaborating with the comm, business teams to design, plan and develop content, style, and layouts
• Liaising with internal teams, agencies, and content writers to ensure brand consistency
• Performing any other responsibilities given by the reporting manger or the team lead

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