Carl F. Bucherer

ABOUT THE BRAND

The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches. The surprising marriage of jeweler skills and watchmaker expertise is what made Carl F. Bucherer’s creations unique from the beginning. The authenticity and international reputation of the brand is deeply rooted in the Swiss heritage.

Carl F. Buchere create distinctive timepieces for contemporary life-exploring generations in search of independence and mindful journeys.