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Pierre Balmain was one of the most outstanding figures of Parisian haute couture. He dressed exceptional women who left a mark on their era. Through his art he helped spread the idea of luxury a la francaise across the world. When the delicate task of creating and developing was given to Pierre Balmain in 1987, it was clear that the design of the timepieces had to center round the famous arabesque motif, in the highest sense of elegance. The liberty was thus taken to create bold shapes and adapt cutting-edge watch making technology to continually surprise and seduce customers.
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